At Tradique, we are committed to protecting your privacy and ensuring transparency about how your data is collected, used, and shared. This Privacy Policy outlines our practices regarding the collection, use, and sharing of your personal information through our services.
Our Commitment to Your Privacy
We understand that your privacy is important. This policy is designed to inform you about how we handle your personal data when using our DSP to deliver and optimize digital advertising. We operate in compliance with data protection regulations such as GDPR and CCPA.
Who We Are
Tradique is a demand-side platform (DSP) that works with advertisers, agencies, and technology partners to deliver personalized advertising experiences. Our platform helps advertisers reach users effectively through targeted digital ads while respecting users’ privacy.
Information We Collect
We collect the following types of information:
- Technical Data: This includes your device type, operating system, browser type, IP address, and unique identifiers like cookies or device advertising IDs.
- Interaction Data: Data related to how you interact with digital ads, websites, and mobile apps (e.g., which ads you click on, the time spent on a website).
- Geolocation Data: Approximate geographic location, inferred from your IP address or other technical data.
- Non-Personal Information: Aggregated or anonymized data that cannot be used to identify an individual user.
We do not collect any personally identifiable information (PII) such as names, email addresses, or physical addresses, unless you provide it directly.
How We Use the Information
We use the collected information for the following purposes:
- Ad Personalization: Delivering relevant ads based on users’ interests, behavior, and location.
- Campaign Optimization: Analyzing ad performance and making improvements to deliver more effective ads.
- Frequency Capping: Limiting the number of times users see the same ad.
- Fraud Detection: Detecting and preventing fraudulent activities in digital advertising.
- Reporting: Providing advertisers and partners with aggregated and anonymized reports on ad performance.
Data Sharing and Disclosure
We may share the information we collect with the following parties:
- Advertisers and Partners: To deliver targeted ads and optimize campaigns.
- Third-Party Service Providers: Such as hosting services, data analytics providers, or fraud detection services.
- Legal Authorities: When required by law or to protect the rights, property, or safety of Tradique, its users, or others.
Cookies and Tracking Technologies
We use cookies and similar technologies to collect and store information. Cookies help us deliver personalized ads by tracking users’ preferences and interactions across websites and apps. You can manage or disable cookies through your browser settings, but doing so may affect the functionality of certain websites.
Your Choices and Rights
Depending on your location and applicable privacy laws, you may have certain rights regarding your personal data:
- Access and Correction: You can request access to the personal data we hold about you and ask for corrections.
- Opt-Out: You can opt out of targeted advertising by disabling cookies or using industry-standard opt-out tools.
- Deletion: You can request the deletion of your personal data, subject to legal and contractual obligations.
For more information on how to exercise your rights, please contact us at the email provided below.
Data Security and Retention
We employ industry-standard security measures to protect your information from unauthorized access, disclosure, or misuse. We retain data only as long as necessary for the purposes outlined in this policy, or as required by law.
User Consent and Data Handling
At Tradique, we prioritize user privacy and ensure compliance with global data protection regulations. We only process and utilize data when explicit user consent has been obtained. If a request is made to serve an ad or collect data and the required user consent is not present, we automatically drop or reject the request. No personal data will be processed or stored without the user’s clear consent, ensuring full protection of user privacy and compliance with regulations such as GDPR and CCPA.
International Transfers
Your data may be transferred to and processed in countries outside of your home country. We ensure that appropriate safeguards are in place to protect your personal data when transferred internationally.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The most recent version will always be available on this page.
Contact Us
For any questions or concerns regarding this Privacy Policy, please contact us at:
Tradique
Office No 401-402, Bright Start Property, Riqqa al Batin, Dubai
Phone: +971 58 683 4852
Email: info@tradique.me
Effective Date: 09/12/2023