Introduction
Tradique is committed to maintaining a secure, transparent, and trustworthy advertising ecosystem. This policy outlines our approach to identifying, preventing, and mitigating malvertising (malicious advertising) threats across our platform.
Definition of Malvertising
Malvertising refers to the use of online advertisements to spread malware. This can occur through infected ad creatives, redirects, or other malicious activities that compromise the user experience and security.
Prevention Mechanisms
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Third-Party Malware Scanning: We partner with trusted third-party verification and malware-scanning services, such as Integral Ad Science (IAS) and DoubleVerify, to ensure all creatives are free of malicious content before being displayed.
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Pre-Bid Screening: Ads are subject to real-time pre-bid malware detection processes that analyze the content of creatives and their associated landing pages.
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IP Blacklisting: We maintain and update a blacklist of suspicious or malicious IP addresses to block traffic from known fraudulent sources.
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Manual Review: Our internal team conducts manual reviews of high-risk or sensitive campaigns to ensure adherence to our strict quality standards.
Monitoring and Detection
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Continuous Scanning: We continuously scan all served creatives and landing pages for malware or unauthorized redirects using our partners’ technology.
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Automated Alerts: In the event of suspicious activity, automated alerts are triggered, allowing our team to immediately block and investigate potential malvertising threats.
Response and Escalation Process
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Immediate Action: Upon detection of a malware threat, Tradique immediately suspends the offending creative, blocks the associated advertiser, and notifies relevant partners.
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Reporting: We encourage partners and users to report suspicious ads, and we provide an escalation process for quick resolution.
Compliance
- Regulatory Compliance: Tradique complies with global and local regulations regarding digital advertising, including GDPR and CCPA, to protect user data and ensure transparency.
Education and Training
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Team Training: Our team undergoes regular training to stay updated on the latest malvertising techniques and prevention measures.
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Advertiser Guidelines: We provide detailed guidelines for advertisers, outlining prohibited practices, including any form of malvertising.
Transparency
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Audit Logs: Tradique maintains detailed logs of all ad activity, including any incidents of malvertising and the steps taken to resolve them.
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Open Communication: We prioritize open communication with all stakeholders regarding malvertising threats and our actions to mitigate them.