Privacy Policy

At Tradique, we are committed to protecting your privacy and ensuring transparency about how your data is collected, used, and shared. This Privacy Policy outlines our practices regarding the collection, use, and sharing of your personal information through our services.

Our Commitment to Your Privacy

We understand that your privacy is important. This policy is designed to inform you about how we handle your personal data when using our DSP to deliver and optimize digital advertising. We operate in compliance with data protection regulations such as GDPR and CCPA.

Who We Are

Tradique is a demand-side platform (DSP) that works with advertisers, agencies, and technology partners to deliver personalized advertising experiences. Our platform helps advertisers reach users effectively through targeted digital ads while respecting users' privacy.

Information We Collect

We collect the following types of information:

• Technical Data: device type, operating system, browser type, IP address, unique identifiers like cookies or device advertising IDs
• Interaction Data: user interactions with digital ads, websites, and mobile apps (e.g., clicked ads, time spent)
• Geolocation Data: approximate location inferred from IP address or other technical data
• Non-Personal Information: aggregated or anonymized data not capable of identifying a specific user

We do not collect personally identifiable information (PII) such as names, email addresses, or physical addresses—unless you provide it directly.

How We Use the Information

We use the collected information for purposes including:

• Ad Personalization: delivering relevant ads based on interests, behavior, and location
• Campaign Optimization: analyzing ad performance to improve effectiveness
• Frequency Capping: limiting how often users see the same ad
• Fraud Detection: detecting and preventing advertising fraud
• Reporting: providing aggregated and anonymized ad performance reports to advertisers and partners

Data Sharing and Disclosure

We may share collected information with:

• Advertisers and Partners: for targeted ad delivery and campaign optimization
• Third-Party Service Providers: such as hosting, analytics, or fraud detection services
• Legal Authorities: when required by law or for protection of legal rights

Cookies and Tracking Technologies

We use cookies and similar technologies to collect and store information. These tools help us deliver personalized advertising by tracking user preferences and interactions across websites and apps. You can manage or disable cookies through your browser settings—though this may affect the functionality of certain websites.

Your Choices and Rights

Depending on your location and applicable privacy laws (e.g., GDPR, CCPA), you may have rights including:

• Access and Correction: request access to and correction of your personal data
• Opt-Out: opt out of targeted advertising by disabling cookies or using standard opt-out tools
• Deletion: request deletion of your personal data, subject to legal or contractual limitations

For details on exercising these rights, please contact Tradique using the information below.

Data Security and Retention

We employ industry-standard security measures to safeguard your information from unauthorized access or misuse. Data is retained only as long as needed for the purposes outlined or as required by law.

User Consent and Data Handling

We prioritize user privacy and comply with global data protection regulations. Data is processed only when explicit user consent has been obtained. If a data request is made without the required consent, the request is automatically rejected—ensuring no personal data is handled without clear user permission.

International Transfers

Your data may be transferred to and processed in countries outside your home country. Appropriate safeguards are in place to protect your personal data in such cases.

Changes to This Policy

This Privacy Policy may be updated periodically to reflect changes in practices or legal requirements. The most recent version will always be available on this page.

Contact Us

For any questions or concerns, please reach out:

Effective Date: 09/12/2023