Anti-Malvertising Policy

Introduction

Tradique is dedicated to identifying, preventing, and mitigating malvertising threats across its platform.

Definition of Malvertising

Malvertising refers to the use of online advertisements to spread malware, which can occur through infected ad creatives, redirects, or other malicious activities that compromise user experience and security.

Prevention Mechanisms

• Pre-Bid Screening: Real-time malware detection processes analyze ad creatives and their associated landing pages.
• IP Blacklisting: A blacklist of suspicious or malicious IP addresses is maintained to block traffic from known fraudulent sources.
• Manual Review: Internal teams conduct manual reviews of high-risk or sensitive campaigns to ensure adherence to strict quality standards.

Monitoring and Detection

• Continuous Scanning: All served creatives and landing pages are continuously scanned for malware or unauthorized redirects.
• Automated Alerts: Suspicious activity triggers automated alerts, enabling immediate blocking and investigation of potential threats.

Response and Escalation Process

• Immediate Action: Upon detection of a malware threat, Tradique suspends the offending creative, blocks the associated advertiser, and notifies relevant partners.
• Reporting: Partners and users are encouraged to report suspicious ads, with an established escalation process for quick resolution.

Compliance

Tradique complies with global and local regulations regarding digital advertising, including GDPR and CCPA, to protect user data and ensure transparency.

Education and Training

• Team Training: Regular training ensures the team stays updated on the latest malvertising techniques and prevention measures.
• Advertiser Guidelines: Detailed guidelines are provided to advertisers, outlining prohibited practices, including any form of malvertising.

Transparency

• Audit Logs: Detailed logs of all ad activity, including incidents of malvertising and the steps taken to resolve them, are maintained.
• Open Communication: Tradique prioritizes open communication with all stakeholders regarding malvertising threats and mitigation actions.

Contact Us

For security-related concerns or to report suspicious content:

Effective Date: January 1, 2025

Last Updated: January 1, 2025